Campaign for Real Beauty

Dove, the beauty-soap maker, has released a short film called
"Evolution" with the aim of turning the traditional concept of female beauty on its head. "Evolution" shows an ordinary woman being transformed by hair, makeup and lighting teams.

Her picture is then digitally retouched, and finally, the shot pulls out to show her face on a billboard.

The film ends with the words, "No wonder our perception of beauty is distorted. … Every girl deserves to feel beautiful just the way she is."

click here for video in flash format

click here for YouTube video

Campaign for Real Beauty Website

Porla Belleza Real, Argentina